Zimmer Golden Spirit Sedan

The original Zimmer four-doors of 1983–87: the Personal Limousine, shown in November 1983, and the Four-Door Sedan that followed it. Few were made, and what they were built on is not known. The Lincoln-based four-doors of 2001–11 are a different company's cars.

About the pictureThe front of a Golden Spirit two-door coupé at El Segundo, 2018; not one of the original four-doors.

The chrome grille, gold eagle mascot, two headlamps, fog lamps and four trumpet horns of a pale yellow two-door Golden Spirit.
Stand-in The front of a Golden Spirit coupé at the Automobile Driving Museum, El Segundo, California, in 2018: the grille, eagle, headlamps, fog lamps and horns that the company's cards show on its four-doors too. This car has two doors.Daderot, CC0

Zimmer made the Golden Spirit as a coupé, and it was a coupé that most people bought. For a few years it also offered a four-door, first as the Personal Limousine, shown at the South Florida Auto Show in November 1983, and from the 1986 line-up also as the Four-Door Sedan. By the end of 1986 the limousine was gone and the sedan was offered only to order, and the two are the least documented of the original company's cars.⁠source 1​source 2​source 3

The Personal Limousine

Zimmer Corporation told its shareholders in August 1983 that a production prototype of the limousine was finished. The Fort Lauderdale News announced its debut for the South Florida Auto Show on 5 November 1983, and on 15 December, Robert P. Zimmer wrote in the company's newsletter, Zimmer began shipping the 1984 line-up, "the highlight being the introduction of the all new four door personal limousine". The newsletter pictured it in black beside the coupé, the Formal and the convertible, and showed its rear console, with a small television set into wood and leather and fittings for glasses. It was "Scheduled to be produced in limited quantities". The specification below gives the price Forbes reported in September 1983.

It's strictly for snob appeal, for those who have been accustomed to going to the theater or dinner in a standard limousine, … but it's a little more of an ego trip.

Paul Zimmer, Forbes, 26 September 1983

For the 1986 models, announced in November 1985, the Personal Limousine listed at $88,650, and a dealer gave $91,650 in July 1986. In September 1987 the Miami Herald reported that it had sold for "nearly $100,000" and had been "taken out of production last year", because it took too long to build.⁠source 4​source 1​source 5​source 6​source 7

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The Four-Door Sedan

The Sedan first appears in the 1986 line-up announced in November 1985, at $69,650, when the Classic, Elegance and Cabriolet coupés listed at $64,900. A dealer gave $73,650 in July 1986. On the price list of 1 December 1986 it carries no price at all: the "Four Door Sedan" is "On Order", with a footnote, "(Limited availability—requires approval in advance)". The same list names only two other cars, the QuickSilver and the Golden Spirit Classic.

DatePersonal LimousineFour-Door Sedan
November 1985, for 1986$88,650$69,650
July 1986$91,650$73,650
1 December 1986not listedon order only

Whether the Sedan was a model of its own or the limousine without its rear console, the sources do not say. The difference in price, $19,000 for 1986 by our arithmetic, suggests that the limousine carried a good deal more.⁠source 2​source 8​source 3

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What is not known

What the four-doors were built on is not known. No newsletter, price list, press report or other source read names the donor. The two-door Golden Spirit kept its Mustang's doors, roof and cabin, and Ford built no four-door Mustang in those years, so the four-doors cannot have been made the same way; whether Zimmer built a longer cabin with four doors or used another car, no source read says. No dimensions or weights were found either, so the specification below holds only what is known: the years, the price of 1983, the body and the doors.

How many were built is not known. No factory figure is known, and no production number of an original four-door appears in any source read. The limousine was meant to be made "in limited quantities", and by December 1986 the Sedan needed "approval in advance", so there were few.

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Before and after

There had been no four-door Zimmer before the Personal Limousine. After it, the limousine was dropped in 1986 and the Sedan was on order only by December, and the plant closed when Zimmer Corporation filed for Chapter 11 on 10 May 1988. No source read records a version of either car for another market. Paul Zimmer pitched the limousine, as Forbes quoted him above, against the ordinary limousines its buyers were used to, and the Miami Herald, looking back in 1987, remembered it for its price and the time it took to build. Another company took up the same idea 15 years later, on another car.⁠source 5​source 7​source 3​source 12​source 6

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The revival's four-doors

From 2001 to 2011, Art Zimmer's unrelated company, Zimmer Neo-Classic Motor Car Co. of Syracuse, built four-door Golden Spirits on new Lincoln Town Cars, and it too called its sedan a "personal limousine". There were three: the 4-Door Sedan, first built in 2001; the 4-Door Convertible, added in 2002; and the long 4-Door "L", from 2004. In 2011 the 4-Door Convertible listed at $194,900. Lincoln ended the Town Car in 2011, and the four-doors ended with it. Their page describes them with the rest of the revival's cars.⁠source 10​source 13​source 11​source 14

The rear of a silver four-door Golden Spirit with a continental spare wheel and a luggage rack on a show field.
Not an original four-door: a revival Golden Spirit of Zimmer Neo-Classic Motor Car Co., built on a Lincoln Town Car between 2001 and 2011, at a classic car show in England on 27 June 2010.Brian Snelson, CC BY 2.0

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Specification

Production

Sources for Production, Golden Spirit Sedan

Price new
One good source.The Personal Limousine, autumn 1983. Anne Bagamery, "The egomobile", Forbes, 26 Sep 1983, pp. 90–94⁠source 6
Built
One good source.The Personal Limousine shown in November 1983 and shipped from 15 December 1983. Zimmer Corporation, Zimmer Update, premiere issue, Jan 1984⁠source 5
Production
Price new$85,000
Built1983–1987

Body and chassis

Sources for Body and chassis, Golden Spirit Sedan

Body
Good sources agree.1986 models: the 'four-door Sedan'. Miami Herald, "Luxury automobile still the prime success indicator", 1 Nov 1985 (promotional feature)⁠source 2; H. William Sacks, "Zimmer Classics catching eye of visitors", York Dispatch, 3 Jul 1986, p. 14⁠source 8
Doors
Good sources agree.'the all new four door personal limousine'. Zimmer Corporation, Zimmer Update, premiere issue, Jan 1984⁠source 5; Miami Herald, "Luxury automobile still the prime success indicator", 1 Nov 1985 (promotional feature)⁠source 2; H. William Sacks, "Zimmer Classics catching eye of visitors", York Dispatch, 3 Jul 1986, p. 14⁠source 8
Body and chassis
BodySedan
Doors4

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Sources

Sources are given as plain text; their addresses are on the sources page.

  • Primarymade at the time, by the maker or by people who were there
  • Referenceserious later work: clubs, specialists, magazines, books
  1. Fort Lauderdale News, Business brief: the Zimmer limousine's debut, 27 Oct 1983, the limousine's debut; the South Florida Auto Show, 5 November 1983. Primary
  2. Miami Herald, "Luxury automobile still the prime success indicator", 1 Nov 1985 (promotional feature), the 1986 models: the Sedan; the 1986 models and their prices; article. Primary
  3. Zimmer Motor Cars Corp., Pompano Beach, Florida, 1987 press kit (Golden Spirit and QuickSilver), covering letter of 31 Jul 1987; price list of 1 Dec 1986, price list of 1 December 1986; price list of 1 December 1986, "On Order"; price list of 1 December 1986, "Limited availability". Primary
  4. Zimmer Corporation, Interim Report, second fiscal period 1983, chairman's letter of 3 Aug 1983, chairman's letter, 3 August 1983: the production prototype. Primary
  5. Zimmer Corporation, Zimmer Update, premiere issue, Jan 1984, p. 3, "Zimmer Limo Premiere", and the rear console; p. 3, "Scheduled to be produced in limited quantities"; p. 3, the first four-door; 'Zimmer Limo Premiere', January 1984. Primary
  6. Anne Bagamery, "The egomobile", Forbes, 26 Sep 1983, pp. 90–94, p. 94, the limousine and Paul Zimmer; p. 94, the limousine; p. 94. Primary
  7. Joe Rhodes, "Autos as Art", Miami Herald, 20 Sep 1987, the limousine taken out of production; the limousine dropped in 1986. Primary
  8. H. William Sacks, "Zimmer Classics catching eye of visitors", York Dispatch, 3 Jul 1986, p. 14, p. 14, the dealer's prices; p. 14. Primary
  9. Michael Langberg, "Zimmer has 'Golden Spirit'", Fort Lauderdale News and Sun-Sentinel, 22 Mar 1981 (Sunday), p. 3F, p. 3F, the coupé's Mustang roof and doors. Primary
  10. Zimmer Neo-Classic Motor Car Co., Syracuse, New York, Zimmer Motor Car Company website (zimmermotorcars.com, 2000–2012), Wayback Machine captures, 3 Mar 2000 to 13 May 2012, the four-door pages: the Lincoln Town Car; the sedan, four-door and price pages. Primary
  11. Antony Ingram, "Express yourself, with this Zimmer Golden Spirit", Hagerty UK, 13 Mar 2023, the 2002 four-door on a Town Car; the 2002 four-door. Reference
  12. Ed Lopez, Report on Zimmer Corporation's Chapter 11 filing, Miami Herald, 11 May 1988, the filing of 10 May 1988. Primary
  13. Clifford Atiyeh, "Q&A: Art Zimmer explains his lavish, 'neo-classic' car craft", Boston.com (Boston Overdrive blog), 18 Sep 2009, the Town Cars. Primary
  14. Heyman Motors, LLC, Zimmer Motor Cars website (zimmermotorcars.com, 2013–2016), Wayback Machine captures, 17 Jan 2013 to 16 Mar 2016, the four-door page, 2016: the Town Car discontinued. Primary

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